If this hasn’t happened to you yet, it’s only a matter of time: You propose an idea based on years of experience, but your client isn’t convinced and wants to think about it. Later, someone else makes the same argument with a pretty infographic published by an agency 1,000 miles away. Suddenly the client is on board!
It’s a fact of business life that external research (especially from big name sources) is usually seen as more credible than the real-life experience of someone sitting next to you. It’s also a fact that most people prefer a pretty visual to a wordy explanation, at least in the early stages of a process.
You can take advantage of these facts by arming yourself with graphics and research that support your ideas. Here’s a list of communications- and HR-related infographics that might help:
Disclaimer: I didn’t create any of these graphics, so I can’t vouch for their accuracy.